Citing is not the same as recommending
An assistant cites a page when it uses it as a source; it recommends a brand when it includes it among the options. Both can involve different sources and criteria depending on the tool and question.
1. Make sure they can read you
Check that your robots.txt doesn't block the assistants' crawlers (for example OAI-SearchBot, PerplexityBot or Claude-SearchBot) and that the important content is in the HTML, not hidden behind scripts that don't load. An up-to-date sitemap helps.
2. Let them find the answer quickly
Make the main answer easy to find in each section. A clear explanation followed by context, examples or steps when needed helps readers and may help others use the content as a source.
3. Make them trust what you say
Show authorship, review dates and sources when they help verify your claims. Test relevant questions in different tools and track mentions over time.
4. Make your data explicit
Present clear information about services and pricing where appropriate. Structured data can describe visible content; llms.txt is optional for compatible tools. Neither guarantees a recommendation.
5. Get others talking about you
Industry directories, press coverage, professional profiles and communities can help people find consistent information about your brand. Keep your details current in relevant channels.
How to measure whether it works
- Make a list of 10 to 20 real questions from your customers.
- Ask them in several assistants, several times, because answers change.
- Record whether they cite you, whom they cite and with which page.
- Repeat every month and compare.
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