Prompts that work
A collection of 32 prompts for web design, sales copy, online stores, search visibility, AI assistants and agents. Adapt the text in brackets to your business, then test the output in your chosen assistant. Results depend on the model and the context you provide.
32 prompts
Web design
Architecture of a services website
Sort out which pages you need before designing
Act as an information architect with experience in services websites. My business is [WHAT YOU DO] and I sell to [IDEAL CUSTOMER] in [CITY OR COUNTRY]. Propose the sitemap with a maximum of 8 pages. For each page state: goal, the customer question it answers, the sections in order and the action we expect them to take. Mark which pages are essential for the first version.
Replace what's in brackets
Web design
Homepage critique
Find out why a homepage doesn't convert
You're going to evaluate the homepage of [URL OR DESCRIPTION]. Answer like a demanding design director: 1) what someone understands after looking at it for five seconds, 2) which parts look like a template, 3) where the hierarchy gets lost, 4) which sentence is unnecessary, 5) the three highest-impact fixes, in order. Be specific and don't use empty adjectives.
Replace what's in brackets
Web design
One-page art direction brief
Define a brand's visual style
I'm [BRAND], I sell [PRODUCT] and I want my website to feel [THREE WORDS]. Propose an art direction: a 4-color palette with hex codes and what each one is used for, one typeface for headings and another for text (free ones), the photo treatment, the type of animation and three things the brand should never do visually. Check that the main text meets AA contrast.
Replace what's in brackets
Web design
Purposeful micro-interactions
Add motion without overloading
List 8 micro-interactions for [BRAND]'s site (buttons, menu, forms, product cards). For each one state: what it communicates, duration in milliseconds, easing curve, what happens with reduced motion and on which device it's best not to use it.
Replace what's in brackets
Web design
Brief for a designer
Commission a website without misunderstandings
Help me write my website brief. Ask the questions one at a time, wait for my answer and continue: business goal, audience, competitors, tone, available content, features, references I like and why, budget and date. At the end put together the complete brief on one page.
Replace what's in brackets
Web design
Quick accessibility audit
Find obvious barriers
Review this HTML [PASTE CODE] against WCAG 2.2 level AA. List the problems in a table with: element, failed criterion, severity and suggested fix with code. Prioritize contrast, visible focus, alt text, form labels and keyboard navigation.
Replace what's in brackets
Copy
A headline that sets you apart
Write a website's main headline
Write 10 headlines for the homepage of [BRAND], which sells [PRODUCT] to [CUSTOMER]. Rules: 8 words max, nothing any competitor could say, no words like innovative, solutions or transform. Then pick the 3 best and explain why they work.
Replace what's in brackets
Copy
A product page that sells
Describe a product without filler
Write the product page for [PRODUCT] with: a title of up to 60 characters, one sentence on the main benefit, 5 bullets with concrete features (measurements, materials, care), an FAQ section with 3 real questions and a meta description of up to 155 characters. Tone: [BRAND TONE]. Don't make up data I didn't give you.
Replace what's in brackets
Copy
Rewrite without sounding like AI
Humanize a generated text
Rewrite this text [PASTE] so it sounds written by a person: vary the sentence length, remove symmetrical phrases like not only X but also Y, take out adjective triplets, em dashes and empty metaphors. Keep the meaning and the tone [TONE]. Show me the before and after.
Replace what's in brackets
Copy
FAQs that close sales
Answer objections before they come up
My business is [WHAT YOU DO]. List the 12 most common objections a customer has before buying and write an answer of at most 50 words for each one, direct and without evasion. Mark which ones are worth showing on the pricing page.
Replace what's in brackets
Copy
Follow-up email
Restart a sales conversation
Write a follow-up email to [NAME], who asked for a proposal for [SERVICE] [TIME] ago and didn't reply. 90 words max, no pressure, with a specific question that can be answered in one line and a useful fact for their business.
Replace what's in brackets
Copy
A brand's tone of voice
Define how a brand speaks
Analyze these three texts from my brand [PASTE]. Define the tone of voice in 5 traits with an example of what to say and what not to say for each one. Add a list of 15 words we use and 15 we avoid.
Replace what's in brackets
Ecommerce
Improve the conversion rate
Find friction in the buying journey
Here's the purchase journey of my store: [DESCRIBE STEPS OR PASTE URL]. Identify the 10 points where a customer can drop off, ordered by likely impact, with the suggested fix and how to measure whether it worked.
Replace what's in brackets
Ecommerce
Sales event plan
Prepare for Hot Sale, Cyber Monday or Christmas
Create a plan for [SALES EVENT] for an online store in [INDUSTRY] with [NUMBER] products. Include a schedule starting 30 days before the event, products to feature, website changes, social media assets, emails and daily measurement. Use a table.
Replace what's in brackets
Ecommerce
Category names and descriptions
Organize the catalog
I have these products [PASTE LIST]. Group them into categories and subcategories based on how the customer searches, not how the warehouse classifies them. Write a 40-word description per category, useful for search engines.
Replace what's in brackets
Ecommerce
A clear returns policy
Write terms without fine print
Write a clear exchange and returns policy for a [INDUSTRY] store in Argentina. Address the customer directly, use numbered steps, and specify deadlines and who pays for shipping. Remind me which points must be checked with a lawyer.
Replace what's in brackets
Ecommerce
Competitor analysis
Compare your store with others
Compare my store [URL] with these three [URLS] on: value proposition, visible prices, shipping, payment methods, product pages, apparent speed and trust. Return a table and the five clearest opportunities to stand out.
Replace what's in brackets
Ecommerce
Abandoned cart emails
Recover lost sales
Write a sequence of 3 abandoned-cart emails for [BRAND]: after one hour, one day and three days. Each with a subject line, a visible first line and a body of at most 70 words. No discounts in the first one.
Replace what's in brackets
SEO and AI
A page AI assistants cite
Structure content for ChatGPT and Google
Rewrite this page [PASTE] so it's easy for search engines and AI assistants to cite: start with a direct answer of 40 to 60 words, use headings phrased as questions, add a table if there's a comparison and close with 5 FAQs. Don't add data that isn't in the original.
Replace what's in brackets
SEO and AI
Research real questions
Know what your customer asks
List 30 real questions someone looking for [SERVICE OR PRODUCT] in [COUNTRY] would ask, grouped by stage: discovers the problem, compares options, is about to buy. State which page of my site should answer each one.
Replace what's in brackets
SEO and AI
Titles and descriptions
Improve how you show up on Google
Write the title (60 characters max) and meta description (155 max) for these pages [PASTE LIST OF URLS AND TOPICS]. Keyword near the beginning, a concrete benefit and the brand at the end.
Replace what's in brackets
SEO and AI
Structured data
Generate and validate JSON-LD
Generate the schema.org JSON-LD for this page [DESCRIBE: type, name, price, questions]. Use only valid properties, explain each one in a line and tell me how to validate it.
Replace what's in brackets
SEO and AI
3-month content plan
Publish with direction
Put together a plan of 12 articles for [BUSINESS], one per week, that covers a complete topic instead of isolated keywords. For each article: title, the question it answers, who it helps, suggested internal links and call to action.
Replace what's in brackets
Agents and automation
Spot tasks to automate
Find where to save hours
Here is a typical week for my team: [DESCRIBE TASKS AND HOURS]. Classify each task as suitable for rule-based automation, a supervised AI agent or human judgment. Estimate weekly hours for each group and explain where to start and why.
Replace what's in brackets
Agents and automation
Agent specification
Design an agent before building it
I want an agent that [TASK]. Write its specification: goal, data it accesses, allowed actions, actions that require human approval, how it handles errors, what it logs and how we measure whether it works. Include 5 test cases.
Replace what's in brackets
Agents and automation
System instructions
Give an internal assistant clear rules
Write the system instructions for an assistant that answers customer inquiries for [BUSINESS] using only this information [PASTE]. It must hand off to a person when [CONDITIONS], never promise [LIMITS] and answer in a [TONE] tone.
Replace what's in brackets
Agents and automation
Process map
Document before automating
Help me map the [PROCESS] process. Ask me step by step who does what, with which tool and how long it takes. At the end return the process as a numbered list, the points where data is entered twice and the tools that should be connected.
Replace what's in brackets
Agents and automation
Automatic weekly summary
Get what matters without opening ten tabs
With this week's data [PASTE SALES, INQUIRIES, TASKS], put together a summary for management: three things that improved, three that got worse, one alert and one pending decision. 150 words max.
Replace what's in brackets
Image and brand
Editorial product photo
Ask for a consistent product image
Editorial photograph of [PRODUCT] on [SURFACE], hard side light, [COLOR] background, a single accent piece in [BRAND COLOR], composition with space on the left for text, no text or logos, real material texture, 4:5 format.
Replace what's in brackets
Image and brand
Campaign character
Create a consistent character for a series
Editorial portrait of an anthropomorphic [ANIMAL] wearing [GARMENT] in [COLOR], confident posture, plain [COLOR] background, soft studio light with a red accent, fashion campaign style, no text, 4:5 format. Keep the same clothes and framing for the whole series.
Replace what's in brackets
Image and brand
Moodboard in words
Align the visual style with a team
Describe a moodboard for [BRAND] in 12 images: what each one shows, why it's there, what emotion it adds and what it avoids. Add the resulting palette and three photographer or studio references to research.
Replace what's in brackets
Image and brand
Short video script
Tell something in 15 seconds
Write the script for a 15-second vertical video for [BRAND] about [MESSAGE]: four shots with duration, what's shown, on-screen text of up to 6 words per shot and a closing call to action. It must make sense without sound.
Replace what's in brackets
How to get more out of them
- Give it real context: industry, customer, city and tone. A generic prompt gets a generic answer.
- Ask for the format you need: table, list or text with a word limit.
- Iterate: ask it to critique its own answer and improve it.
- Never paste sensitive customer data into tools you don't control.
Shall we talk?
Tell us about your product and current setup and we'll send a written proposal with phases, scope and every cost.