Shopify, Tiendanube or custom: how to choose a platform in Argentina

Tiendanube usually suits brands that sell mainly in Argentina and want simple operations. Shopify makes sense when you're thinking of several countries or need many integrations. A headless store makes sense when brand experience is the priority and you can invest more upfront.

Updated on October 29, 2026 . Written by Emiliano Fraga, founder of byte. 6 min read

Comparison

Criterion	Tiendanube	Shopify	Headless
Main market	Argentina and the region	Global	Any
Design	Themes and customization	Themes and code	Unrestricted
Costs	In Argentine pesos (ARS)	In US dollars (USD), plus apps	Larger upfront investment
Integrations	Good local ones	Very broad	Custom

Questions to decide

Where are your customers?
How many products and variants do you have?
Which systems do you need to connect?
How important is it for the store to look different?

Before migrating

If you already have a store, map each old URL to its closest replacement and set up redirects to reduce the risk of losing search visibility.

Emiliano Fraga, Founder of Byte
Designs and builds websites, stores and systems with artificial intelligence agents for brands in Argentina and Latin America.

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