UTM link builder

UTM parameters are tags added to the end of a link so Google Analytics knows which source, medium and campaign each visit came from. This builder puts them together cleanly, in lowercase and without spaces.

Destination URLSource (utm_source)Where the link is: instagram, newsletter, googleMedium (utm_medium)Channel type: social, email, cpcCampaign (utm_campaign)Term (optional)Content (optional)To distinguish between two assets in the same campaign

Your tracked link

https://byteargentina.com/?utm_source=instagram&utm_medium=social&utm_campaign=lanzamiento-octubre

Always use lowercase and hyphens: Google Analytics treats "Instagram" and "instagram" as different and splits your data in two.

It runs in your browser. Nothing you enter is sent to any server.

The three required parameters

Parameter	What it indicates	Example
utm_source	Where the link is	instagram
utm_medium	Channel type	social
utm_campaign	Campaign name	lanzamiento-octubre

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