What is a custom website?
It's a site whose design, structure and animations are defined by a brand's identity and goals, not by the blocks a template comes with. The result is recognizable even without the logo.
A template can be a fast starting point, but its structure or customization limits may make it harder to show what sets your brand apart. Choose an experience that does justice to your products, photography and campaigns.
What's included
- Content architecture: which pages are needed and what each visitor has to understand.
- Art direction and responsive design for desktop, tablet and mobile.
- Development in Framer or custom code, with animations, micro-interactions and 3D when they add value.
- Editable CMS for text, images, blog and products.
- Technical SEO: speed, metadata, structured data, sitemap and redirects.
- Accessibility: contrast, keyboard navigation and alt text.
- Training so your team can manage it.
How we work
- Conversation and diagnosis of your brand, your competitors and what the website has to achieve.
- Architecture and copywhat is said, in what order and for whom.
- We design an initial screen and its motion. Once you approve the direction, we apply it to the rest of the site.
- Development, content loading and testing on phones and browsers.
- Launch, domain connection, analytics and training.
Template or custom website
| Template | Custom website | |
|---|---|---|
| Design | Shared with thousands of sites | Unique to your brand |
| Time to launch | Days | Weeks |
| Differentiation | Low | High |
| Animation and 3D | Whatever it comes with | Designed for your product |
| Editing after launch | Yes | Yes, with a CMS |
What you get
- The site published on your domain, in your name.
- The design system: colors, typefaces, components and rules.
- A CMS to edit text, images, products and articles.
- Analytics set up with the events that matter.
- A recorded training session for your team.
Who it's for and who it isn't
| It's for you if | It's not for you if |
|---|---|
| Your brand competes on perception | You need to launch tomorrow with the bare minimum |
| You invested in product, photos or campaigns | You're still not clear on what you sell |
| The website is your main sales channel | You'd rather change everything every month without a plan |
Mistakes we avoid
- Starting with colors instead of the goal.
- Ten pages nobody visits.
- Animations that bury the message.
- Copy that could belong to any competitor.
Shall we talk?
Tell us what you need and we'll reply with a concrete proposal, with scope and phases.